Founded in 1979, CoreMedia emerged as a department of Creative Media Development, Inc., a Portland, Ore.-based advertising and multimedia production agency. As the brainchild of husband and wife team Doug and Katy Crane, CoreMedia's first "training program" was Basic Life Support (BLS), a CPR instruction kit produced in slide-tape format. Within six months of the release of Basic Life Support, CoreMedia sold its first video, Job Safety Analysis.

CoreMedia products were typically the result of adapting a client vision into an instructional kit. In 1990, CoreMedia formed partnerships with some of the Environmental Health & Safety sector's leading innovators to develop new training videos and instruction kits to further accountability-based safety while urging upper level management support. One of the most successful alliances involved safety pioneer Dan Petersen, Ed.D., with whom CoreMedia launched the market's first safety culture-based products and established CoreMedia as a serious force in safety training. Dan Petersen's Safety Management Series, Challenge of Change and Safety Accountability are often considered the standard for innovative safety improvement and "productizing" the concepts for a vibrant and sustainable safety culture.

Coming off the success of Dan Petersen projects, CoreMedia formed another long-term alliance with Argonaut Insurance Company by creating a series of culture-change products to educate workers on accountability, critical behaviors, safety performance, and other sustainable approaches that support safety compliance and OSHA standards. The products were so well received that they would provide the impetus - and revenue - to create a spin-off division of Argonaut.

In 2001, Tim Crane took over the role as president and CEO of CoreMedia and expanded the company's capabilities from a video-product company into a full service "safety culture improvement" agency. Crane restructured CoreMedia by retaining safety performance thought leaders in order to further clients' ability to heighten safety awareness, eliminate complacency, and apply accountability-based safety management systems. It was Crane's vision to establish CoreMedia's "safety culture support" model by linking best practices across "leadership and communication" skills, safety instruction/knowledge transfer, management involvement, and technology.

In 2008, CoreMedia met dramatic success while partnering with clients to implement the CoreMedia Zero-Incident Performance (ZIP™) Process - a strategic formula that blends hyper-focused "safety Kaizen events" with internally-led accountability systems.