Tim Crane

President & Chief Executive Officer

As president and CEO of CoreMedia, Tim has spent the last several years partnering with some of North America's leading companies to elevate safety as an integral part of operations and business performance. Since 2001, Tim has made dramatic gains in helping organizations overcome the obstacles of culture change to achieve sustainable safety excellence. Prior to his role at CoreMedia, Tim worked as an "on the front line" operations manager for wood-products manufacturer JELD-WEN and as marketing manager for New Orleans-based construction contractor Forman Construction, Inc. Tim is a graduate of Baylor University (B.B.S.)

Mike Williamsen, Ph.D.

Sr. Consultant

A nationally recognized safety-culture speaker with more than 30 years of business change-management experience, Mike's background includes serving as an operations and/or safety manager for companies such as Frito-Lay, Inc., General Dynamics, and Teledyne. As a senior consultant for CoreMedia, Mike has been instrumental in reducing incident rates for companies such as Navistar, Ingersoll Rand, Imperial Oil and Ainsworth Lumber.

Todd Britten, MS, CSP

Sr. Consultant

As a long-time Certified Safety Professional who's facilitated continuous improvement initiatives for companies such as ATCO Electric, Shaw Group, and Wagner Equipment, Todd's safety leadership experience spans a wide spectrum of industries. Prior to serving CoreMedia clients, Todd led culture-change programs on behalf of Nabisco, Borden, Colgate Palmolive, Lifestyle Furnishings International, and Gerdau AmeriSteel.

Todd Efird, CSP

Sr. Consultant

With more than 18 years of safety management experience, Todd is a long-time CSP and member of the ASSE (Arkansas Chapter). As a key member of CoreMedia's consulting team, Todd's expertise is founded in accountability training, which he's used extensively to support companies such as HOLT CAT, Dresser Inc., and Medtronic. Prior to CoreMedia, Todd led 470 loss-control managers across Texas and Louisiana, helping elevate risk awareness through education and accountability measures.

Shel Reed

V.P. of Business Development

As the former COO of GSM, an international 501c3 operating in 32 countries, Shel brings a unique perspective on streamlining processes to drive results. He brings more than 15 years of leadership and business development experience, and is well versed in facilitating positive "corporate cultures." His business development experience ranges from manufacturing to technology and includes establishing profitable partnerships with companies such as Hewlett-Packard, adidas, Anderson Windows, Sun Microsystems and Intel.